Celebrating the Spirit
of Mary Kay Ash

These words embody the very spirit of Mary Kay Ash and the Company she created. It's the spirit she learned as a child growing up in Hot Wells, Texas. When facing new and daunting tasks, her mother encouraged her with, "You can do it, Mary Kay. You can do it." Mary Kay Ash did more than embrace this empowering spirit - she passed it on through a remarkable company that would inspire millions of women for generations to come.

That company story didn't begin until Mary Kay Ash faced a situation all too familiar to women in the 1960s. After 25 years in the direct selling business, Mary Kay Ash resigned her position as a national training director when yet another man she had trained was promoted above her - at twice her salary. Her response was visionary. At first, she started writing a book that would help women gain the opportunities she had been denied. But soon she realized she was creating a plan that would do much more than give advice. It formed the foundation for a new opportunity where women could develop their talents and achieve unlimited success.

So, in 1963, with her past experience, her plan and $5,000 in savings, Mary Kay Ash enlisted the help of her 20-year-old son, Richard, and created Beauty by Mary Kay. It was a first - a company dedicated to making life more beautiful for women. It was founded, not on the competitive rule, but on the Golden Rule, on praising people to success and on the principle of placing God first, family second and career third. It was a company – as Mary Kay Ash often said – "with heart."

Today her vision, her courage and her unwavering spirit continue to bring women the opportunity to achieve their potential and bring their dreams to life. With more than 3 million Independent Beauty Consultants in more than 35 markets worldwide, Mary Kay Inc. and The Mary Kay Foundation carry on the legacy of Mary Kay Ash – inspiring, enriching and empowering women to believe that they can do great things. You can learn more about this remarkable woman by visiting the Mary Kay Tribute Web site and the Mary Kay Books Web site.